Journal of Interactive Advertising Awards

Best Article

2023
Matthew Pittman, The University of Tennessee and Eric Haley, The University of Tennessee
“Cognitive Load and Social Media Advertising, Journal of Interactive Advertising, 23 (1), 33-54.” 

2022
Joonghwa Lee, Soojung Kim, Chang-Dae Ham, Ayoung Seok
“Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses” 

2021
Michelle Nelson, Chang Dae Ham, Eric Haley, and Un Chae Chung - Click here to access interview. 
"How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media," 21(3), 225-242.

2020
Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim
"Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers" - 20(1), 47-59

2019
Chen Lou and Shupei Yaun
"Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media" - 19(1), 58-73

2018
Ginger Rosenkrans and Keli Meyers
"Optimizing Location-Based Mobile Advertising Using Predictive Analytics" - 18(1), 43-54

2017
Nathaniel J. Evans, Joe Phua, Jay Lim, and Hyoyeun Jun
"Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent" - 17(2), 138-149

2016
Jonathan van 't Riet, Arief Hühn, Paul Ketelaar, Vassilis-Javed Khan, Ruben Konig, Esther Rozendaal and Panos Markopoulos
"Investigating the Effects of Location-Based Advertising in the Supermarket: Does Goal Congruence Trump Location Congruence?" 16(1), 31-43

2015
Saleem Alhabash, Anna R. McAlister, Chen Lou, and Amy Hagerstom
"From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions" - 15(2), 82-96

2014
Nathaniel J. Evans
"Pinpointing Persuasion in Children's Advergames: Exploring the Relationship among Parents' Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation" - 14(2), 73-85