Journal of Interactive AdvertisingThis journal is owned and published by the American Academy of Advertising, and AAA Members in good standing receive this journal as a Member benefit. The Journal of Interactive Advertising (JIA) is a leading peer-reviewed international journal advancing theory and research on advertising and brand communication in interactive and technology-mediated environments. Recognized as a Q1 journal in both Journal Citation Reports and Scopus, JIA publishes high-quality original research that contributes to understanding interactions among consumers, brands, media, platforms, and emerging technologies. The journal welcomes theoretically meaningful and methodologically rigorous research on all forms of interactive advertising, including digital and social media, artificial intelligence, immersive media, personalization and targeting, data-driven advertising, consumer engagement and experience, and other emerging forms of technology-enabled interaction. JIA also welcomes research addressing broader methodological, ethical, regulatory, economic, social, and cultural implications of interactive advertising. Manuscripts submitted to JIA undergo editorial screening and a rigorous double-blind peer review process. Please visit the JIA website for more information about the Journal. Queries regarding the fit of a manuscript with the scope of the Journal may be sent to the editor by e-mail. JIA Editor-in-Chief: Jooyoung Kim, Ph.D.
Professor of Advertising
Department of Advertising and Public Relations
Grady College of Journalism and Mass Communication
University of Georgia
E-mail: [email protected]
Access to the Journal of Interactive Advertising is one of the many benefits available to members. To access, log in and click here. |
