Journal of Advertising

This journal is owned and published by the American Academy of Advertising, and AAA Members in good standing receive this journal as a Member benefit.

Members of the American Academy of Advertising receive a subscription to the Journal of Advertising as part of their membership dues. The journal is published quarterly.

The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. All papers published in the journal go through a rigorous, double-blind, peer-review process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.

Journal of Advertising Editor:

Jisu Huh, Ph.D.
Editor-in-Chief, Journal of Advertising
Professor, Raymond O. Mithun Chair in Advertising
MCAL (Minnesota Computational Advertising Lab)
Hubbard School of Journalism & Mass Communication |
University of Minnesota 

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