Journal of Advertising

This journal is owned and published by the American Academy of Advertising, and AAA Members in good standing receive this journal as a Member benefit.

Members of the American Academy of Advertising receive a subscription to the Journal of Advertising as part of their membership dues. The journal is published quarterly.

The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. All papers published in the journal go through a rigorous, double-blind, peer-review process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.

Journal of Advertising Editor (2014 to 2016):

Shintaro Okazaki, Ph.D.
Editor-in-Chief, Journal of Advertising
[email protected]
Department of Management
King's College London

The website for the Journal of Advertising is located at: 


"Advertising in Asia: Theories and Implications for Practice"

Guest Co-Editors: Chingching Chang, National Chengchi University,

Wei-Na Lee, University of Texas at Austin,

and Yuping Liu-Thompkins, Old Dominion University

 SUBMISSION DEADLINE: January 31, 2019

Download and read all the details HERE

Access to the Journal of Advertising is one of the many benefits available to members. To access, log in and click here.

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