Non-Doctoral Dissertations

AAA Non-Dissertation Research Grant for Graduate Students

2026

Jiwon Kim, University of Georgia
"When “Exclusive Discounts” Violate Expectations : The Buffering Role of Brand CSR in Influencer Marketing"

Bahareh Amini, University of Alabama
"Words vs. Deeds: How Verbal and Action-Based Repair Strategies Restore Cognitive and Affective Trust After AI Hallucinations"

Xinyi Zuo, University of Florida
"AI Literacy Discrepancy and Consumer Responses to Human-AI Collaboration in Purpose Advertising"

Yili Chen, Yonsei University
"Artificial Intelligence and the Authenticity Dilemma: Consumer Responses to AI Use in Eco-Friendly Brand Design"

2025

Hui Shi, Univeristy of Miami
"Power in Partnership: Exploring Brand-Influencer Collaborative Activism Through the Lens of Social Impact Theory"

Yan Wang, Hong Kong Baptist University
"Likes vs. Lies: Development and Validation of a Survey Instrument to Measure Social Media Influencer’s Inauthenticity"