Temerlin Advertising Institute Fund

Temerlin Advertising Institute Grant for Industry Self-Regulation & Socially Responsible Advertising Practices Submission

Winners

2026

Hye Jin Yoon, University of Georgia
"Responsible Gambling Advertising as a Means of Self-Regulation for the Gambling Industry: Applying Humor and Humorous Threat Through a Construal Level Approach"

Won-Ki Moon, University of Florida
"Rebuilding Trust in the Age of AI Advertising: A Social Approval Approach to Ethical Self-Regulation"

Jing Yang, Boston University
"Dehumanized by Design: How AI-Generated Human in Advertising Elicit Moral Disgust, Ethical Judgments, and Consumer Responses"