Countdown to the 2024 Annual Conference

The American Academy of Advertising invites you to join us for the 2024 Annual Conference held in Portland, OR from March 14 - 17, 2024. We can't wait to see you soon! Event information will be updated below as it becomes available.

Registration Pricing and Information details can be found below. Early Registration is available until February 16, 2024.

Registration Information

Registration for the 2024 AAA Annual Conference is open. Applicable fees are determined by the date and type of registration detailed below:

Early Registration Pricing: Registration before February 16, 2024
Advanced Registration Pricing: February 17, 2024 - March 18, 2024

General Member - $365.00 early / $415.00 advanced
Student Member - $245.00 early / $295.00 advanced

In order to register for the conference, you must be a member of the American Academy of Advertising. Renew your membership or learn more about our membership benefits here.  

Accommodations and Travel

Conference Hotel Information

Our conference hotel, The Nines Portland, is a truly magnificent and luxurious hotel in the middle of downtown. Historic in nature, yet contemporary in every aspect, the hotel is situated among picturesque surroundings that are close to trendy dining options and local attractions accessible by foot or by Portland's green-friendly light-rails and streetcars. The Nines creates a memorable social experience. More information about the hotel can be found on their website. 

Hotel Room Rate (Single/Double) - $249.00 a night (includes destination fee)
Hotel’s room rates are subject to applicable state taxes, local taxes, and tourism fees.

The cut-off date to obtain the special conference rate is February 16, 2024. 
The link to Reserve Your Hotel Room is here.

Local Transportation

• Air Travel - Portland International Airport (PDX): 11.1 miles
• Amtrak & Greyhound - Portland Union Station: 1 mile
• Metro/Subway - Pioneer Square: .2 miles

There is a direct train departing from Portland Int'l Airport and arriving at Pioneer Square North station, which is a block from The Nines hotel. Services depart every 30 minutes, and operate every day.

Accessible Hotel Features

• Property has elevators
• Service Animals are Welcome
• Valet parking for vehicles outfitted for drivers in wheelchairs

For more information about the physical features of The Nines Hotel's accessible rooms, common areas or special services relating to a specific disability, please contact [email protected].

Off-Site Reception - Cooper's Hall Winery & Taproom, March 16, 2024

Join us for an unforgettable experience at Cooper's Hall Winery & Taproom in Portland, OR. For more information about the venue, click here.

Pre-Conference Workshops

Pre-Conference 1
8:00 AM - 12:00 PM, March 14, 2024

Opportunities, Challenges, and Ethical Implications of Generative Artificial Intelligence in Advertising and Mass Communication

9:30 am – 10:00 am, Coffee Break  

10:00 am – 11:30 am, Session 2: Applications of Generative AI in Advertising Education and Research 

Pre-conference 2
12:30 PM - 5:00 PM, March 14, 2024

How to Develop a Successful Journal Submission: Advice from Editors and Leading Experts

1. Tips on choosing topics to research and writing a compelling intro (Ray Taylor)  
2. Creating a strong theory section (Marla Royne Stafford)  
3. Enhancing ecological validity and methodological rigor (Shintaro Okazaki) 
4. Best practices for experimental studies (Sela Sar) 

2:00 pm - 2:15 pm, Break

2:15 pm - 3:30 pm, Pod 2 (session moderator: Colin Campbell) 

1. Best practices for survey studies (Jooyoung Kim) 
2. Best practices for qualitative studies (Chen Lou) 
3. Best practices for mixed method studies (Gayle Kerr)  
4. Best practices for reporting statistical testing results (Martin Eisend) 

3:30 pm - 3:45 pm, Break

3:45 pm - 5:00 pm, Pod 3 (session moderator: Jisu Huh) 

1. Crafting implications for theory and practice (Colin Campbell)  
2. Writing the limitations and future research sections (Sukki Yoon)  
3. Tips on submitting and responding to reviewers (Sara Rosengren)  
4. Ethics in research and publication (Jisu Huh) 

Schedule at a Glance

Thursday, March 14, 2024

8:00 AM - 12:00 PM - Pre-Conference Session 1
12:30 PM - 5:00 PM - Pre-Conference Session 2
4:00 PM - Conference Sign-In Opens
6:00 PM - 7:00 PM - Opening Reception - Sponsored by: University of Tennessee 
9:30 PM - 10:30 PM - Graduate Reception 

Friday, March 15, 2024

7:00 AM - Registration Opens
7:30 AM - 8:30 AM - First Timers Breakfast - Sponsored by University of South Carolina
7:30 AM - 8:30 AM - JCIRA ERB Meeting (invitation only)
8:30 AM - 10:00 AM - Concurrent Sessions
10:00 AM - 10:30 AM - Coffee Break - Sponsored by University of Miami
10:30 AM - 12:00 PM - Concurrent Sessions
12:00 PM - 1:30 PM - Lunch 
1:30 PM - 3:00 PM - Concurrent Sessions
3:00 PM - 3:30 PM - Break
3:30 PM - 5:00 PM - Concurrent Sessions
4:30 PM - 5:00 PM - JA AE Meeting (invitation only)
5:00 PM - 6:00 PM - AAA Members' Meeting 
6:00 PM - 7:00 PM - AAA President's Reception - Sponsored by Florida International University

Saturday, March 16, 2024

7:00 AM - Registration Opens
7:30 AM - 8:30 AM - Past Presidents' Advisory Board (invitation only)
7:30 AM - 8:30 AM - JCIRA ERB Meetings (invitation only)
8:30 AM - 10:00 AM - Concurrent Sessions
10:00 AM - 11:00 AM - Coffee Break - Sponsored by: Michigan State University
11:00 AM - 12:30 PM - Concurrent Sessions
12:30 PM - 2:00 PM - Awards Lunch
2:00 - 3:00 PM - Concurrent Sessions
2:00 - 3:30 PM - Concurrent Session - Meet the Journal Editors, Sponsored by University of Minnesota
4:00 PM - Off-Site Reception at Cooper's Hall Winery/Brewery, Sponsored by University of Florida

Sunday, March 17, 2024

8:00 AM - 8:30 AM - Morning Break
8:30 AM - 10:00 AM - Concurrent Sessions
10:00 AM - Conference Close

Program via SCHED - to come
General Session & Keynote Speakers - to come

Sponsorship Opportunities

Interested in becoming a sponsor for the AAA 2024 Annual Conference? Contact our sponsorship director, Karen Whitehill King at [email protected].

Karen Whitehill King, Ph.D. 
Emeritus Professor of Advertising
Department of Advertising and Public Relations
University of Georgia
Athens, GA 30602