Thank you for a wonderful
AAA 2025 Annual Conference!
March 6-9, 2025
Omni William Penn Hotel
Pittsburgh, PA
AAA members and colleagues were invited to gather March 6-9, 2025 at the Omni William Penn Hotel in Pittsburgh, PA for the AAA Annual Meeting.
Hope you all had a great time! See you next year in Austin, TX, March 26-29, 2026!
Quick Links
Full PDF Program
SCHED Program and Schedule
Pittsburgh? Yes, PITTSBURGH, click here to learn more about one of the coolest cities you’ve probably never thought about!
Find out even more things to do in Pittsburgh here.
Special Off-Site Event at the Andy Warhol Museum
We are excited to announce that the March 8, off-site reception will be held at the world-famous Andy Warhol Museum! This museum features the largest collection of Andy Warhol's art and archives in the world. Included in the collections are his consumer product paintings such as Campbell's Soup and Coke as well as the notable celebrity portraits of Elvis Presley, Marilyn Monroe, and Jackie Kennedy. The collection also includes Warhol videos, screen tests, and photography.
Accommodations & Travel
Conference Hotel Information
Explore the city of Pittsburgh from your home away from home at the Omni William Penn Hotel. Located in the heart of the city, the hotel is offers unfettered views of downtown with large windows, rich cherry wood furnishings, and historic old-world charm. Guests can take advantage of the hotel fitness center, in-building bars and restaurants, and gourmet market. More information about the hotel can be found here. A virtual tour of the hotel's facilities is also available.
Sleeping Room Rates
Single $199.00 | Double $199.00 | Triple $219.00 | Quad $239.00
Hotel’s room rates are subject to applicable state and local taxes, fees, and assessments (currently 14%) in effect at the time of check-out.
The cut-off date to obtain the special conference room rate is February 12, 2025. The link to reserve your hotel room is here.
Local Transportation
From the Airport:
- From Pittsburgh International Airport (PIT): 18 miles
- From Allegheny County Airport (AGC): 10 miles
Other Transportation:
- Amtrak - Pittsburgh Union Station: .3 miles (10 minute walk)
- Greyhound - Pittsburgh Union Station: .3 miles (10 minute walk)
- Light Rail - Steel Plaza Station: 2 blocks away
Don’t Miss Out: AAA 2025 Pre-Conference Sessions
Your Opportunity to Engage with Top Scholars and Gain Experts’ Insights and Practical Takeaways
Preconference 1: Challenges and Directions for Advertising Research in Multicultural Settings
Thursday, March 06, 2025, 09:00 am - 12:00 noon ET
Join us at the 2025 AAA preconference session on the evolving landscape of multicultural advertising research. Designed for researchers and teaching professors, this half-day event will highlight the latest empirical and theoretical challenges in studying diverse consumer markets. Featuring two dynamic panels, attendees will gain insights into effective multicultural research, global collaboration, empirical challenges, and navigating cultural nuances when studying consumers in different cultures. Outstanding scholars will share best practices on overcoming methodological challenges in multicultural research and address critical issues like the impact of deglobalization on the various facets of international advertising research. This session is an invaluable opportunity to network with international expert researchers, explore innovative frameworks, and enrich your research resources for multicultural and international contexts.
Preconference 2: Working in Academia: Building an Academic Reputation & Successful Career
Thursday, March 06, 2025, 1:00 pm - 4:00 pm ET
This 2025 AAA pre-conference session is a must-attend opportunity for early-career tenure-track faculty and PhD students aiming to thrive in academia. Led by a distinguished panel, including award-winning educators, seasoned researchers, and accomplished journal editors, this half-day session offers practical advice and insights into navigating successfully the academic landscape. Participants will gain guidance on building impactful research pipelines, developing a strong teaching portfolio, and managing institutional and service responsibilities, all essential for career advancement. Additionally, breakout sessions provide targeted discussions on job hunting, preparing for tenure, and effective time management, enabling attendees to choose topics that best suit their current career phase. With perspectives from top faculty-scholars, program administrators and advertising journals’ editors, this pre-conference session promises invaluable advice for academic success. Don’t miss this chance to engage with and learn from the experiences of successful scholars who have already navigated (and survived!) the journey you are pursuing.
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