Best Papers

Best Conference Paper

2025
Sitan Li, University of Tennessee and Matthew Eastin, University of Texas at Austin
"Virtual Influencers’ Emotional Voices: Effects of Voice Type and Message Appeal on Consumer Engagement and Brand Choice Behavior"

2024
Sophia Mueller, University of Miami; Cynthia Morton, University of Florida; Benjamin Johnson, University of Florida; Charles R. Taylor, Villanova University; Jon Morris, University of Florida
"Can portraying empowered women really empower women? Development and validation of a women’s empowerment through advertising (WETA) scale"

2023
Daniel Bruns, Steffen Prior, Tobias Langner
“Influencer Marketing Effectiveness: Automated Measures of User’s Social Media Engagement toward Influencer Posts as Indicators of Attitudinal and Behavioral Outcomes” 

2022
Elisabeth Van den Abeele, Ghent University; Liselot Hudders, Ghent University; Ini Vanwesenbeeck, Tilburg University - Click here to access interview. 
“The Emergence of Momangers and the Digital Identity Construction of Kidfluencers: A Qualitative Study with Kidfluencers and their Parents” 
 
2021
Jing Yang, Loyola University and Juan Mundel, Depaul University
"We Are All in This Together: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism"

2020
Yang Feng, San Diego State University; Huan Chen, University of Florida; and Hoyoung "Anthony" Ahn, Pepperdine University
"Consumer Responses to #Me-Too Inspired Advertising: Real Social Media Data and Self-Report Data"

2019
Jennifer Ball
"The Role of Emotional and Cognitive Trust in Perceived Risk: Effects of Emotional and Functional Benefits in Direct-to-Consumer Prescription Drug Advertising"

2018
Ilwoo Ju, Saint Louis University, and Hyunmin Lee, Drexel University
"Information or Deception? Effects of Disclosure Language and Prominence on Consumers’ Vigilance about Native Advertising Disclosure"

2017
Rick T. Wilson, Taewon Suh, Won-Seop Shim, and Hyeong-In Gim
"Advertising to the Masses: The Effects of Crowding on the Attention to place-Based Advertising"

2016
Nathan Evans and Dooyeon Park
"The Effects of Format, Topic Knowledge, and Experience on Advertising and Brand Recognition for Paid Search Advertising"

2015
Tae Hyun Baek, Chan Y. Yoo, and Sukki Yoon
"The Impact of Augmented Reality on Self- Branded Connections and Purchase Intentions"

2014
Tilottama Ghosh Chowdhury, Camelia Micu, Srinivasan Ratneshwar, and Eunjin Kim
"Differential Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks"

2013
Kasey Windels and Mark Stuhlfaut
"Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies"

2012
Cong Li, Wan-Hsiu Sunny Tsai, and Gonzalo Soruco
"Perceived 'Hispanicness' Versus Perceived 'Americanness': A Study of Brand Ethnicity"

2011
Lu Zheng and Joe Phelps
"Revising the Transportation-Imagery Model and Expanding Understanding of Persuasion via Narrative Ad"

2010
Tae Hyun Baek and Lijiang Shen
"The Effects of Message Framing and Counterfactual Thinking in Anti-Binge Drinking PSAs"

2009
Anna McAlister and T. Bettina Cornwell
"Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind and Siblings"

2008
Scott Dunn and Janas Sinclair
"The Effect of Narratives on Perceptions of Parasocial Relation and Candidate Trust in Political Ads"

2007
Hyung-Seok Lee and Chang-Hoan Cho
"Sporting Event Personality: Scale Development and Sponsorship Implications"

2006
Joo-Young Kim, Jon D. Morris, and Joffre Swait
"The Six-Construct Model of True Brand Loyalty"

2005
Ki-Young Lee and Hairong Li
"Alternative Measures of the Effectiveness of 3-D Advertising"