Best Purpose Advertising Conference Paper Award Winners

2026

Xinyu Zhao, University of Miami
"Beyond looks: How Mind Perception of Virtual Influencers Shapes Consumer Trust and Engagement in Brand Activism"

2025
Xuan Zhou, Chen Lou, and Xun (Irene) Huang
"Emotion Expression in Online Brand Activism: Gender Stereotyping, Political Ideology, and Pathways to Persuasion"