AAA Research Fellowship Grants


Claire M. Segijn; Suzanna J. Opree; Joanna Strycharz
"Mapping the surveillance effect: How perceptions of phones "listening to offline conversations" relates to advertising responses"

Xiaohan (Catherine) Hu; Xiaoyu (Zoe) Xu; Chen (Crystal) Chen
"Investigating the Effects of Social Presence and Perceived Autonomy in Chatbot Advertising"

Quan Xie
Product Endorsement of Wellness Influencers Who Fuel the Anti-Vaccine Movement: The Roles of Misinformation Label, Pre- existing Schema, and Social Proof

Ilwoo Ju 
You Want Some Cookies? Empowering Consumer Privacy in the Era of Behavioral Targeting Advertising: Role of Cookie Consent Disclosure Transparency

Regina Jihea Ahn; Joonghwa Lee
Social Influence and Its Impact on Influencers’ Content Strategies on Instagram: From a Nano- Influencers


Yang Feng and Huan Chen - Click here to access interview. 
“From Instagram to Amazon: How Influencer Inoculation Messages Mitigate the Impact of Negative Online Reviews”

Minjie Li 
“Brands as Social Justice Educators: How Brand Activism Advertising on Social Media Influences Consumers’ Psychological Responses”
Jihoon Kim - Click here to access interview.
“Incorporating VR Experience in Tourism Promotion: Psychological Distance Perception and Behavioral Change” 

Alexander Pfeuffer and Joe Phua - Click here to access interview.
“Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy”

Jing Yang; Juan Mundel; and Shu-Chuan (Kelly) Chu
"The Impact of Algorithmic Transparency on Consumers’ Responses towards Computational Advertising"

Chen Lou
"Standardized Advertising vs. Localized Advertising? An Explication of the Communication Accommodation Theory with New Evidence"

Linwan Wu; Taylor Jing Wen; and Naa Amponsah Dodoo
"Disclosing the Involvement of Artificial Intelligence in Advertising to Consumers"

Nora J. Rifon and Iago S. Muraro
"Consumer Activism and Advertisers’ Boycott of Facebook"

Ye Wang and Huan Chen
"Veracity and Value of Big Data and Trust in Interdisciplinary Research on Content-Based Metrics for Advertising"

Ewa Maslowska and Su Jung Kim
"Which Leads to Better Political Advertising Experiences in Social Media? The Role of Personalization, Context, and Source in Social Media Political Advertising"

Ji Yoon (Karen) Han
"Moderating Roles of Trust and Privacy Control on Native Ad Reactance"

Wanhsiu (Sunny) Tsai, Yu Liu, and Ching-Hua Chuan
"Interpersonal Communication with Consumers via Humanized Chatbots: Perspectives from China and the U.S.A."

Ying Huang
"Figurativeness of Visual Metaphors: The Role of Visual Context and Visual Structure"

Mark Yi-Cheon Yim, Juwon Jang, and Seung (Seung-Chul) Yoo
"How Do Economic, Environmental, and Behavioral Factors Affect Outdoor-of-Home Advertising Effectiveness? A Perspective from Facial Recognition Technology"

Claire M. Segijn and Hilde A. M. Voorveld
"Synced Advertising: A New Effective Advertising Strategy?"

Chang-Dae Ham and Sela Sar
"Consumers’ Ad Blocking Intention and Behavior in Coping with Online Behavioral Advertising: The Role of Persuasion Knowledge in Danger and Fear Control Processing"

Chen Lou
”’Normal-sized’ Models Do Sell: An Investigation from the User-imagery Perspective”

Sara Champlin
”Brand Activism in a Divisive Age: Are Brand-Cause Fit and Brand Authenticity Best Practices?”

Jennifer Ball
"Drug Tales: The Effects of Narratives on Processing of Expository Risk Information in Hybrid Prescription Drug Ads"

Padmini Patwardhan
"Excellence in Advertising Leadership: A Global Study of the Phenomenon in 21st Century Agencies"

Harsha Gangadharbatla
"Dad-vertising and Changing Gender Roles in Ads: A Multimethod Research Study"

Ilwoo Ju
"Consumers’ Vigilance about Native Advertising: Effects of Disclosure Prominence and Language on Cognitive Fluency and Ad Evaluations"

Catherine A. Coleman
"Representing Gender: Cross-cultural implications of Advertising Professionals' Gender Theories"

Huan Chen and Ye Wang
"Dialogic Engagement with Product Placement in Virtual Reality Films on Social Media"

Yang Feng and Quan Xie
"Demystifying the Effectiveness of Augmented Reality Out-of-home Advertising: The Role of Ad Novelty and Message Relevance"

Eunjin (Anna) Kim
"What Makes Some Narrative Ads More Effective than Others?"

Eva A. van Reijmersdal, Esther Rozendaal, Verolien Cauberghe, and Liselot Hudders
"Toward a More Transparent Online Media Environment for Children: How to Disclose Embedded Advertising"

Kate Pounders and Maarla B. Royne
"Shame and Guilt in Health Advertising Messages: The Moderating Role of Construal"

Russell B. Clayton
"Want to Smoke but I Should Quit: Examining Smokers' Cognitive and Emotional Processing of Anti-tobacco Commercials"

Eunice Kim and Yongiun Sung
"Cultural Influence on the Effectiveness of Brand Placement: A Cross-Cultural Study of Consumer Attention"

Nate Evans, Mariea Hoy, and Bartosz Wojdynski
"Changing the Game of How We View Persuasion: An Eye Tracking Investigation of Advergames"

Eric Haley
"What does it take to understand political advertising? A study of consumer processing of front group messages."

"A Seamless Convergence or a Path Apart: The Advertising Industry Perspective on Undergraduate Career Preparedness"

Nilesh Bhutada, Jisu Huh, Brent Rollins and Matthew Perri
"Influence of Endorser Testimonials in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach"

Murphy, Peg
"A Seamless Convergence or a Path Apart: The Advertising Industry Perspective on Undergraduate Career Preparedness"

Jennifer Bell
"The Role of Emotion and Involvement in Fair Balance of DTC Prescription Drug Advertising: Effects on Perceived Risk and Recall"

Hilde A.M. Voorveld and Edith G. Smit
"Media Multitasking and Advertising Effects"

Susan Powell Mantel
"Inferred Efficacy and Product Risk in Direct to Consumer Advertising: Why consumers prefer products with more frequent side effects"

Karen M. Lancendorfer and Bonnie B. Reece
"Exploring the Role of Attributions on Voter Responses to Political Advertising"

Taejun (David) Lee and TaiWoong Yun
"Investigating the Differential Effects of Syntactic Complexity, Financial Literacy and Need for Cognition on Investor Responses to Financial Services Advertising Disclosures"

Monica Chien
"When Sponsors Should Jump Ship: An Investigation of the Impact of Sports Scandal Upon Sponsoring Brands and Sport"

Jisu Huh
"DTC Prescription Drug Advergames: Educational Value and Regulatory Implications"

Marla Royne
"Using Product Placement to Promote Healthy Choices among Children"

Brittany Duff
"Distractingly Good: When Multitasking May Benefit Memory for the Ad"

Susan Myers
"Finding the Consumer in Direct- to-Consumer Advertising"

Gergely Nyilasy
"Practitioner Theories of Social Media and Its Marketing Utilization"

Hyojin Kim, Jorge Villegas, and Chunsik Lee
"The Role of Emotions and Endorser Characteristics in Consumer Responses to DTC"

Rick Wilson, Brian Till, and Daniel Baack
"Outdoor Advertising Recall and Recognition Effects: Attention and the Distracted Consumer"

Jisu Huh, Denise E. DeLorme, and Leonard N. Reid
"Prescription Drug Information-Seeking Behaviors and DTC Advertising Effects among Asian American Consumers"

Yongjun Sung and Sejung Marina Choi
"What Motivates Consumers to Participate in Online Anti-Brand Communities?"

Hyojin Kim, Patricia A. Stout, and Jennifer G. Ball
"The Effects of Corporate Credibility, Endorser Credibility, and Brand Credibility on Consumer Responses to DTC Advertising"

Carrie LaFerleand Steven Edwards
"Self-Construals Across Ethnicity, Age, and Gender: Implications for Advertising Appeals"

Padmini Patwardhan and Hemant Patwardhan
"Account Planning in Indian Advertising: What Ad Agencies Know, Feel and Do about it"

Shintaro Okazaki, Morikazu Hirose, and Hairong Li
"Consumer Response to Mobile Marketing Communications: Effects of Promotion Strategy, User Mode and Perceived Benefits"

Hairong Liand Janice Bukovac-Phelps
"The Role of Virtual Affinity in Advertising Response: A Study of Social Networking Websites"

Marla Staffordand Susan Myers
"Direct to Consumer Advertising: A Look at Erectile Dysfunction Mediations"

Kim Sheehan
"Prescription for Perplexity? How Risk Presentation Affect Risk Comprehension at DTC Web Sites"

Lance Kinney
JoAnn Roznowski

Michelle R. Nelson and Hye-Jin Paek
Nora Rifon and Sejung Marina Choi
Wei-Na Lee and Sejung Marina Choi

Wendy Macias
Satya Menon

Carol Pardun and Mary Alice Shaver
Wendy Macias

Denise Delorme and Leonard Reid
Wei-Na Lee and Byung-Kwan Lee
Cynthia Morton and Jorge Villegas

Carrie LaFerle and Steve Edwards
Julie Ruth and Bernard Simonin

Margaret Morrison
Steve Edwards and Hairong Li
Fred Beard

Kristina Frankenberger
Mary Alice Shaver and Carol Pardun

Spencer Tinkham and Ruth Ann Weaver-Larisey
Michael Polonsky, Les Carlson, Andrea Prothero and Dimitri Kapelianis
Peggy Kreshel and Ann Maxwell

Marla Stafford
Carol Pardun and Kathy McKee

Ron Faber and Dhavan Shah
Mukesh Bharagava and John Kim
Michael Maynard
Dennis Sandler and David Shani
Jan LeBlanc Wicks

Cathy Cole
Kevin Keenan
Terry Nevett
Tom Stafford

Charles Ray Taylor and Barry Babin
Debbie Triese and Cele Otnes
S. Scott Whitlow

Patricia Alvey and Linda Scott
Tina Lowrey, Basil Englis, Sharon Shavitt, and Michael Soloman
Eric Haley and Roxanne Hovland

Gayathri Mani
Wei-Na Lee and MaryeTharp
Surendra Singh
Tina Lowry

Deborah MacInnis
Helen Anderson
Spencer Tinkham and Ruth Ann Weaver-Larisey
Meg Campbell

Youjae Yi
Annie Lang

John Lastovicka
Jerome Williams

Lynn Langmeyer
John Rossiter
David Stewart