American Academy of Advertising
2027 Annual Conference
March 18-21, 2027
Planet Hollywood Resort and Casino
Las Vegas, NV
AAA members and colleagues are invited to gather Thursday, March 18 - Sunday, March 21
at Planet Hollywood Resort and Casino, in Las Vegas, NV for the 2027 AAA Annual Meeting.
Conference Registration will open to members of AAA in October 2026.
View your 2027 Membership Payment Confirmation email for the registration link.
Latest News and Current Calls
AAA 2027 Annual Conference Calls
AAA 2027 Research Competitions
AAA 2027 Student Opportunities
Quick Links
Links will be updated as they become available
Special Off-Site Event:
Party Like It's 2027 with your Favorite Celebrities at AAA 2027!
Wait, you don't believe us? Well, come to our Saturday night conference event and see for yourself. A cast of famous figures both past and present will join you, the AAA celebrities, at the famous Madame Tussaud's Las Vegas for an evening of nibbles, sips and selfies.
Millions and millions of people have flocked through the doors of Madame Tussauds since they first opened over 200 years ago, and it remains just as popular as it ever was. There are many reasons for this enduring success, but at the heart of it all is good, old-fashioned curiosity. The artistry and history behind each wax sculpture is an attraction itself - but there will also be photo opportunities aplenty!
Join the A-list party with your favorite pop icons at this special reception right off the Vegas Strip!
Accommodations & Travel
Conference Hotel Information
Get swept up in the excitement of Las Vegas at The Planet Hollywood Resort and Casino!
Lights. Planet. Action. Vacation like a true A-lister at Planet Hollywood. Each upscale room has hip Hollywood vibes, from its furnishings to eye-catching art. See your favorite stars, have a shopping spree, eat at one of their celebrity-favorite spots, surf the Strip, and much more.
More information about the hotel can be found here.
Reservation Link Here
Sleeping Room Rates
Single $208.95 | Double $208.95
Room upgrades are available to guests at additional cost. The above rates are inclusive of the Hotel's Room Rate and Resort Fees.
Hotel’s room rates are subject to applicable state and local taxes, fees, and assessments (currently 13.38%) in effect at the time of check-out.
The cut-off date to obtain the special conference room rate is Wednesday, February 24, 2027.
Local Transportation
From the Airport:
- From Harry Reid International Airport (LAS): 2 miles
- For various transportation options between the airport and our hotel, click HERE
Other Transportation:
- Amtrak - Las Vegas, NV Station: 5.7 miles (22 minute drive)
- Greyhound - Las Vegas Downtown Bus Station: 5.8 miles (22 minute drive)
Public Transit:
Public transportation in Las Vegas is primarily operated by the Regional Transportation Commission of Southern Nevada (RTC). Options from LAS Airport to the conference hotel include the public bus.
To see how to use the handy Las Vegas Strip bus routes to explore up and down Las Vegas Blvd., click HERE
The Las Vegas Monorail is another great option for exploring what Las Vegas has to offer, see the map HERE
AAA 2027 Pre-Conference Sessions - Thursday, March 18
Morning Session
Growing Into the Academy: Three Transitions for Early-Career Scholars
Co-Chairs: Kacy Kim (Bryant University), Ray Taylor (Villanova), and Scott Koslow (Macquarie University)
The American Academy of Advertising (AAA) invites doctoral students and early-career faculty to a half-day pre-conference symposium exploring how academic careers develop beyond publishing. Through personal stories, candid conversations, and lessons learned, experienced scholars will share their journeys, challenges, and unexpected opportunities across three key transitions: From Author to Reviewer, From Reviewer to Editorial Roles, and From AI User to Responsible Scholar.
Moving beyond traditional publishing workshops or “Meet the Editors” sessions, this symposium highlights the experiences that shape scholars' professional growth—from learning to provide constructive peer reviews and giving back to the academic community, to taking on editorial responsibilities and navigating the opportunities and ethical challenges of AI in research. Combining personal career stories with engaging panel discussions, the symposium offers practical insights, fresh perspectives, and opportunities to connect with fellow scholars and mentors.
Afternoon Session
Teach It, Test It: Classroom Applications and Research Directions from the Journal of Advertising Special Issue on Generative AI
Co-chairs: Colin Campbell (University of San Diego) and Jisu Huh (University of Minnesota Twin Cities)
Generative AI has become hard to avoid in advertising courses and research agendas alike, but much of what gets taught about it still rests on trade press and anecdote. This half-day pre-conference brings together the authors of the Journal of Advertising’s special issue on generative AI and advertising to present their work. The first panel looks at how consumers detect, judge and adapt to AI-made advertising. The second examines the shift from discrete ads to ongoing relationships with conversational and agentic AI. The third explores how generative AI is remaking creative work, campaigns and measurement. Every presentation ends with concrete suggestions for bringing the findings into the classroom and the research questions they open up and a discussant closes each panel by drawing the threads together. Attendees will also leave with a companion packet containing a one-page teaching guide and a list of open research questions prompted by the special issue. The session should be useful to anyone updating a course or researching in generative AI.
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